Shiny Object: Snowberry Friday 03 February, 2012
As I’ve noted before, gorgeous packaging revs my engine. I just love it. If I didn’t live in a tiny Manhattan apartment, I’d probably hoard every cool-looking beauty product ever to cross my path—but lack of space (luckily) prevents this. No matter; I can still admire these pretty little beauty boxes, bottles and tins while […]
As I’ve noted before, gorgeous packaging revs my engine. I just love it. If I didn’t live in a tiny Manhattan apartment, I’d probably hoard every cool-looking beauty product ever to cross my path—but lack of space (luckily) prevents this. No matter; I can still admire these pretty little beauty boxes, bottles and tins while I’m using their contents, and then bid them a fond farewell when every last drop is gone. (OK; I’ve kept a few. So sue me.) Right now, my admiration is being bestowed on Snowberry, a skincare line born and raised in New Zealand that is bowing Stateside this month.
Created by cosmetician Soraya Hendesi who was seeking skin care she could trust, Snowberry is made with natural ingredients sourced from sustainable means, including the brand’s own Snowberry Gardens. The company’s ethos is “to be environmentally sustainable because it is only through the adoption of such an ethos that we can play our part in caring for our Living Earth.” In that vein, all product formulas also care for humans, as evidenced by a complete lack of petrochemicals, parabens, artificial coloring, silicones, glycols and nanoparticles.
And the packaging—clean, blithe and adorably playful—is also do-good: It’s made of biodegradable and recycled materials, and manufactured using energy efficient modes.
As I fell deeply in love with the packaging, one product caught my eye: Instant Deep Cleanser. On it, a man and woman are standing on a teeter-totter of sorts, and hefting a banner above them that reads, “We Are All Made of Carbon.” “True,” I thought to myself, “but what does that have to do with anything?” Well, many of the Snowberry products feature the brand’s feel-good-do-better ideals in little slogans, like “Believe in Goodness” and “Other Planets Cannot Be as Beautiful as This One,” but this particular carbon-centric verbiage really speaks to Snowberry’s carbon-neutral approach. The company is certified carboNZero, which means Snowberry’s manufacturing is being off-set by carbon dioxide-neutralizing activities, such as registered forest regeneration and use of wind power. For Soraya, the carbon-neutral philosophy is a no-brainer. “This reflects our personal values. We all have children and, as far as we’re concerned, Snowberry had to be environmentally sustainable for their sakes.”
Back to that gorgeous packaging: Yes, there is a story behind the artwork seen on the bottles and cartons. The ingenious paper-cut art of U.K. artist Rob Ryan caught Soraya’s eye—it’s at once whimsical and stylish. She commissioned Rob to create the cheerful brand imagery, and the result is skincare bottles and boxes that are ultimately something a woman would be proud to brandish on her bathroom counter or vanity. As simple as it is, there are so many details in the artwork that you can stare at one of the boxes for quite some time, still discovering more.
I’m in love. Are you?
Snowberry is available in the United States this month at Henri Bendel and BeautyBar.com.