Trend Bender: MAC Ruffian Manicure Makes It Official—Press-On Nails Are In Friday 06 July, 2012
Now that MAC Ruffian Manicure has joined the press-on nails game, is this manicure style from the 1980s becoming cool again?
There’s no denying it: MAC Cosmetics is an arbiter of cool. The company sets trends on the runways; it leads color direction with its products. So, if MAC decides to hop on the newly revived press-on nail bus, the idea of press-on nails being relegated to your mother’s realm (hello, Lee Press-On Nails) is long gone.
I’m actually a recent fan of press-ons; I’ve tried imPress Press-On Manicure and Elegant Touch Kimmie Kyees press-ons, and I like the ease of just sticking them on and running out the door. Never mind the fact that they retain high-shine, don’t chip and, if you pick an artsy one, allow you to look like a nail art savant. And there’s no denying there’s been a proliferation of designs available over the past year; just check your local drugstore’s nail section and you’ll be blown-away by the selection.
But press-ons didn’t always enjoy such fan fare. Back in the 1980s, press-ons had a too-obvious appearance; they were too thick, too hard to file and often times not fitted well to most wearers’ nails. Working as an alternative to acrylic, they simply didn’t look as natural (if that’s possible). As time went by, women coveted more natural-looking nails. Nail techs became better at applying thin acrylics, but press-ons didn’t advance in their technology, and eventually slid out of the picture. Shoot to the 2010s, and we’re seeing a resurgence in nail art and a big focus on gel nails—the perfect time for newly revamped (thinner, flexible, easily customized by filing) press-ons to make a play for your digits, and MAC is joining in on the mix with the Ruffian Manicure.
There’s something very cool and chic abut MAC’s new collaboration with Ruffian fashion designers Brian Wolk and Claude Morais; the duo’s vision of what a woman’s nail tips should look like is elegant and fashion-forward—there’s not a palm tree or cheetah print in sight. In the video below, Brian and Claude share their vision of the “Ruffian Manicure,” citing that these chic press-ons are a way to “fuse beauty and accessories together in a modern way.” With three choices—the black and cream Spectator; ruffian red, black and white Demoiselle; and matte black and chrome-moon Demilune—I’d have to say that these nails are the ultimate accessory.
MAC Ruffian Manicure is available at maccosmetics.com for a limited time.
Do you think press-on nails are becoming cool again?