Pretty Peek: Avril Lavigne Sally Hansen Salon Effects Real Nail Polish Strips Monday 02 April, 2012
Avril Lavigne tells me about her new Sally Hansen Salon Effects Real Nail Polish Strips, a limited edition collection rife with skulls, studs, neons and sparkles—everything a rock princess would want.
When I walk into The Crosby Hotel suite in Soho, pop-rock princess Avril Lavigne is exactly how I imagined her. Lithe and undeniably girly, she’s tucked into a high-back chair, her knees drawn up to her chest. Her grease-black eyeliner is intentionally smudged and extended; her smile warm. She’s chatting about her new venture with nail brand Sally Hansen, a limited edition collection of punk-girl-perfect Salon Effects Real Nail Polish Strips. It’s not her first foray into the beauty sphere—she has three fragrances, Wild Rose, Forbidden Rose and Black Star—but these polish strips seem to be right up her ally. “I just have a really hard time sitting still,” she explains of her aversion to having a manicurist do her nails these days. “Sally Hansen’s Salon Effects are so easy to do; it takes no time. Once I tried them, I never went back (to regular polish).”
And Avril changes up her nails often and everywhere—which isn’t so easy when you’re balancing a nail polish bottle in one hand, a brush in the other, but is an absolute cinch when you’re placing a Polish Strip. “I like to change my nail color every week,” she says, adding that she mixes-and-matches Polish Strip designs, often putting a different design on one nail while the rest are the same. “And I put them on anywhere. Mostly in the studio, but I’ve also put them on in cars or in an airplane. Recently, I was on a flight from Europe to New York for Fashion Week, and I was like, ‘Oh my god! I have to do my nails!’ I did it right then and there. It made me feel like a multi-tasker,” she laughs.
Aside from the no-dry factor (“I love that you don’t have to worry about smudging or dinging them. You put them on and move on!”), Avril says the major draw for her is that the polish strips don’t chip. “When I wear polish, my nails chip instantly because I play the guitar. These don’t at all,” she says.
The 12 designs Avril dreamt up for the limited edition collection reflect the colors, patterns and icons she’s well-known for donning. “They all come from my personal style and everything I do,” she says. “You’ll see a lot of similar icons and patterns in my clothing line, Abbey Dawn. I like skulls, obviously,” she laughs. “I like pink, sparkles and studs. I had a lot of fun with this. When we discussed the patterns, I was pretty excited and pretty clear on what I wanted.” (She admits that the green glitter Beat You To It! came about because “I was really into green at the time I met with Sally Hansen—even my haircolor was green!” PS: She dyes her own hair. You go!)
And what she wanted turned out to be a vibrant collection that will quickly be snatched up by nail-art-lovers, from the pink-sparkle-and-skulls Headbanger to the 3-D pearl-and-turquoise-leopard You’re a Star. (For the record, Avril’s favorite of the bunch is blue-and silver ombré Crowd Surfer. “I don’t know why! I’m usually a pink-and-black type of girl!”)
“I remember being in Japan six years ago and seeing the girls there who had the craziest nails,” Avril shares. “I thought, ‘Oh my god. I wonder when this trend is going to cross over to North America?’ And, sure enough: Here we are.” Yes, we are.
Before I jet, I ask her if she’s gone beyond simply placing one design on a nail; has she cut them up and arranged them in a cool pattern, like, say, cut a moon out of one to place over top another? She admits she hasn’t, but I see the wheels working as she ponders it. “Will you tweet a picture of it if you do?” I ask hopefully. She smiles, but doesn’t say yes or no. For the record: I’ll be checking her Twitter feed often.
Avril Lavigne Sally Hansen Salon Effects Real Nail Polish Strips are available now for $9.99 at a drugstore near you.