Pretty P.O.V.: imPRESS Press-On Manicure Monday 30 January, 2012
Remember Lee Press-On Nails? You don’t? Well, then we can’t be friends anymore, because you just made me feel old. You do? Then I love you. But seriously, Lee Press-On Nails had a place in the nail market in the 1980s. All you had to do was adhere a little “super-stick tab” to your nail, […]
Remember Lee Press-On Nails? You don’t? Well, then we can’t be friends anymore, because you just made me feel old. You do? Then I love you.
But seriously, Lee Press-On Nails had a place in the nail market in the 1980s. All you had to do was adhere a little “super-stick tab” to your nail, then press on the plastic nail and, voila! Your nails were instantly lengthy and perfectly painted—no trip to the salon necessary.
And then Lee Press-On Nails kind of faded into the beauty horizon, relegated to living in the memories of people like me or frozen in time in really funny YouTube videos. It seemed that press-on nails were a thing of the past—now only used as high-speed solutions to granting models killer nail art on the runways.
So when Broadway Nails came out with imPRESS Press-On Manicure, I raised an eyebrow. Surely they got the memo that press-on nails had been signed, sealed and delivered a death sentence? But not only was imPRESS newly launching, but also the brand tapped Nicole Scherzinger (she of exaggerated-shoulders-and-let’s-fight-with-Simon-Cowell–on-The-X-Factor fame) as the celebrity brand ambassador. Things just got a little more interesting…celebrity endorsements always up the cachet of a product.
So when I recently rented a car, I ended up somehow breaking three of my natural nails, and it became clear that now is as good a time as any to try out imPRESS. So I opened up the cute polish bottle-shaped nail tip holder, and started sizing out my nails. Miraculously, most of the imPRESS nail tips fit me perfectly—despite the fact that I have a killer C-curve. (What’s a C-curve? Look down the barrel of your nail; the amount of curvature you see from sidewall to sidewall of your nail is known as your C-curve. Exaggerated C-curves like my own can be difficult to fit tips on because the tip is generally too flat or doesn’t reach side to side to completely cover the nail bed. There’s your nail lesson for the day!)
I lay down the tips in order, from thumb to pinkie, and then got to work cleaning up my nail beds with the provided cleansing pad. (You want to make sure your nails are devoid of oils to help the sticky stuff adhere; you can also use polish remover if you need to.) Then, I started putting those babies on! Unlike Lee Press-Ons, imPRESS tips have the adhesive already on the tip; all you have to do is pull away the plastic tab to expose the adhesive. Now, the tab could be tough to pull back sometimes, and that can cause you to squeeze the nail tip harder. Don’t do that; it can create fissures in the tip. Instead, just keep pulling gently; the tab will release eventually. I worked from pinkie to pointer finger, leaving the thumbs until last (because you need them to help peel off the tabs). With each tip, I pressed firmly down, maybe longer than I needed to—I didn’t want to take any chances!
If you’ve ever worn acrylics or gel nails, you know there is an adjustment period. It just feels like there is something tugging a little at your nail whenever you do something. The same goes for imPRESS, though I was impressed (har, har) that the feeling went away rather quickly. However, when the nail is starting to come loose, that tugging feeling comes back full force. And therein lies the rub: The adherence factor is hit or miss. I lost one nail the second day, another nail the next day (embarrassingly, I lost it at a hair salon—sorry, unnamed hair salon, if you find a random nail lying around…gulp!). But the rest stayed tacked on, through me roughing them in every way possible (pulling off package labels, opening canned cat food—you name it, I did it).
That being said, imPRESS tips are built to last up to a week, and really are pretty undetectable, unless you get up close to them (or lose one or two, as I did—though there are a few leftover tips in your pack, so you can always replace the fallen soldiers). If you decide to remove them, all you need to do is apply some polish remover to the edges, wait a minute, and then peel off the tip gently.
The brand currently offers 36 different styles to choose from, ranging from the more extravagant lace Holla! and silver-and-black crackle Working Girl (odd name, that one) to the simple French manicure Pick Me and a range of solids.
Want to press a few imPRESS Press-On Manicures on for size? Check out the site to find out if your local drugstore carries them!