Pretty Peek: MAC Cosmetics and Archie Comics Set to Collaborate for Spring 2013 Wednesday 11 July, 2012

MAC Cosmetics announces a collaboration with Archie Comics, set to launch in Spring 2013; Bettys and Veronicas the world over rejoice.

Even though I have a penchant for Hello Kitty and Tokidoki, I’ve never really submerged myself into comics. But maybe now’s the time to start: MAC Cosmetics has announced yet another collaboration, this time with Archie Comics. The idea is to take Archie’s best two babes, Betty and Veronica, and imagine a makeup line the two would wear. The collection will launch in Spring 2013, so you have plenty of time to catch up on the intertwined love story between Archie, Veronica and Betty, before you go out and buy up the products.

To kick-off the news, MAC is braving the geekdom of Comic-Con (come on—I can say that; you have to be an out-and-proud geek to wear the full regalia of your favorite Death Star Trooper) in San Diego, where the brand is holding a special event at its Gaslamp store with celebrated American comic book artist and illustrator, Dan Parent of the famed Archie Comics series, who will be demoing illustrations and providing custom sketches for fans.

Also, you can get in on the fun right now: MAC wants to know who YOU think should win Archie’s heart by texting “Betty” or “Veronica” to 898622. Fans of the winner will be the first to hear when the collection is available online. Msg&Data rates may apply

So, who should Archie call his dame? Is it sweet girl next door, Betty? Or is it spoiled rich girl, Veronica?

Karie L. Frost Signature



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