Pretty Peek: Illamasqua Human Fundamentalism Spring 2012 Thursday 15 March, 2012
Illamasqua’s new spring collection, Human Fundamentalism, invites you to break free of mainstream thought and be your own beauty. Down with conformity!
Last month when I met Alex Box, the creative director of Illamasqua, she teased me about what the cult makeup brand would be releasing for its spring collection. “I really want to tell you, but I can’t,” she demured. Understood. I didn’t push or beg—though I certainly wanted to.
But now I’ve been offered a sneak peek to share with you, and as I suspected, the collection is insanity times one million and five. The name is Human Fundamentalism, which to Alex means, “the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.”
The company’s statement behind the collection meshes so damn well with my own statement about beauty (you can read about that here), I have to repeat it word for word. Here we go:
“Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside.
To rise above mainstream limitations and exist in a world where individuality is received with celebration, not derision, and breaking the mold is a sign of strength, not instability.
We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it.
We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.”
The motivation behind the collection also champions unique usage: You’re encouraged to mix contrasting textures; to marry neutrals with blinding neons. The idea is to not be predictable in your placement and finishes—to have fun and be experimental.
Four Powder Eye Shadows—teal Burst, lime Pivot, vibrant lilac Cancan and stark white Sex—offer intensity and blendability. Two palettes, Fundamental and Neutral, go to opposite ends of the beauty spectrum, the former meant for daring color dabbling, the latter for contouring and highlighting the planes of the face. Precision Ink in Scribe is a pure white liquid liner—certainly not subtle, probably best used as a detailer. The rest of the collection is rounded out with two Nail Varnish (Stance and Nomad), Box Lipstick and Intense Lipgloss (Fierce).
And just in case you’re wondering how this wacky print shoot—complete with pastel ombré chicken and some of the most wicked nail art I’ve ever seen—looks in motion, here’s a fun-damental video for you to enjoy. (Look for the hand-painting at the end. Love!)
The collection drops at Sephora March 20. Are you ready to get back to the human fundamentals of beauty?
(Images courtesy of Illamasqua; photo composites by me)