Event Space: The Makeup Show NYC 2012 Monday 21 May, 2012
When The Makeup Show comes to town in NYC, there’s nowhere I’d rather be. Despite curl-crushing rain (why did I sit there and curl my hair for 30 minutes?), I knew I had to get thee to the show floor. Why? Because some of the best makeup brands come together to show off their newest […]
When The Makeup Show comes to town in NYC, there’s nowhere I’d rather be. Despite curl-crushing rain (why did I sit there and curl my hair for 30 minutes?), I knew I had to get thee to the show floor. Why? Because some of the best makeup brands come together to show off their newest and finest products—it’s like being a kid in a candy store for the beauty obsessed. And, the show pulls together a veritable who’s who of makeup mastery: Troy Jensen (a Jennifer Lopez and Gwyneth Paltrow collaborator), Kristofer Buckle (he of the makeup-a-cation of pop lasses like Christina Aguiliera and TV starlets such as Blake Lively), Matin (Claire Danes‘ main beautifier), and Sutan Amrull (America’s Next Top Model face painter).
I hit the show floor running, ready to scope out fresh finds. First stop on my list: Embryolisse. The favored skin care of many models—and, hence, a slew of makeup artists—because it refuses to irritate stressed skin (and who has stressed skin more than a model who’s constantly having her face made over?), I fell in love with it myself when I was heading up digital makeup mag Beauty Etc. because I could not interview a makeup artist without having them tell me Embryolisse is one of the finest. Newest for the brand: a BB cream! Secret de Maquilleurs SPF20 promises to be blend with any skin tone, and has hyaluronic acid for plumping up skin as well as vitamin E for coveted antioxidant protection. If you don’t want to wear full-on foundation and you’re looking to solve a ton of skin quandries, BB creams are the way to go, and I have to believe that a skincare innovator like Embryolisse created a grand slam with this formula.
(Above: For your reading pleasure: NARS Cosmetics displays its library of amazing Francois Nars-penned-and-lensed books at its “pop-up” shop built to look like its flagship store on Bleeker Street in NYC.)
Then I came across indie brand Ellis Faas Cosmetics (created by makeup artist Ellis Faas, a frequent collaborator with photographer Mario Testino and designer Karl Lagerfeld), which has the coolest, most streamlined packaging out there. Each product comes in a bullet-shaped tube that paints on its contents with precision. Most exciting to me: Creamy Eyes, an opaque liquid shadow, and Milky Eyes, a sheerer version of the liquid shadow. The brand is releasing six new shades in the coming weeks. And! The picture above shows a row of the bullets in this amazing interlocking device that has to be seen to be believed. All I can say is: Every element of this line, from formulation to the design of the casings and holders, is incredibly though out.
(Above: I swoon! A bank of Inglot Cosmetics false lashes beckons all of the fearless beauties out there.)
(Above: At the Mehron booth, a model gamely bares her bod for body-painting.)
I was pleasantly surprised to see LAQA & Co.; I came across the nail polish brand a few years ago at an event, and I have to say—these nail polish “pens” deposit enough color in one coat, making them the utmost in ultra-convenient. New to market for the brand: Polish Remover Pads (above) that smell like vanilla. And they do smell like vanilla—without any lingering chemical tinge. Yum! LAQA & Co. is also making a play for makeup with its new Lip Pencils, which deposit a hybrid gloss-and-stain texture.
The fact that Benefit Cosmetics was in attendance made my day. The fact that the brand had its Brow Bar on hand to beautify brows made my day even more. I had my arches waxed by the fabulous Hilary Foote (more on this in a future post!), and was schooled on the fact that Benefit has over 400 Brow Bars in the U.S., and 600 in the world! Brow domination! Hilary transformed my brows into a shape that I don’t have to pencil in—ever. Also fun: Benefit buddied with Bad Gal’s guide author Cameron Tuttle on an eyebrow bible, Raising Eyebrows. Naturally, I’ll be reading it rather than War and Peace. A girl’s got priorities!
I may have gotten caught up with all things Benefit for a bit longer than I had thought I would, because before I knew it, the show was over! But I skuttled around, booth to booth, shooting what I found to be most interesting, and struck up a few mini conversations in the process. Here, a look at the rest of The Makeup Show NYC.
(Above: Beauty sample scion Birchbox matches some of the best brands, indie and established, with beauty lovers. You just pay for a membership, and each month you receive a curated box of beauty goodies—all in sample size—at your doorstep. My fave find: Jouer Cosmetics mini “Birchbox” lip gloss, color-matched to the company’s pink box. PS: I also, embarrassingly, discovered I say “Jouer” incorrectly. I just looooooove when that happens. More often than I’d like to admit.)
(Above: At one of the Make Up For Ever booths, a model’s makeup mimics—in my mind, at least—Cubist art. Very Picasso. By the by: Make Up For Ever debuted its Aqua Shadow, chubby sticks of creamy waterproof pigment. Let it be known: I am a humongous fan of the “Aqua” family of MUFE products; they do last all day, through rain, sleet, snow and whatever other liquid you can think of. Aqua Shadow is available in 11 hues, and I drew swatches of a few on my hand—and when I was getting ready for bed, those suckers were still there, going strong. One of the MUFE makeup artists advised me that you can use a small synthetic concealer brush with these bad boys to really get the most play out of the colors. Good advice.)
(Above: This delightful little magnetic palette by Unii Cosmetics is the cutest thing this side of French bulldogs—and I love me some French bulldogs. The outside boasts a little flower, which speaks to the 13-year-old Japanese girl that resides in me. Seriously: I collect Japanese toys. I do not kid.)
(Above: Good news for Obsessive Compulsive Cosmetics Lip Tar fiends like me: The brand has debuted a new “dropper” package, which lets loose just a drop of pigment so you aren’t over-saturating your lips with the stuff. And, if you’ve ever used an OCC Lip Tar, you know how possible it is to overdo it. Brilliant!)
(Above: I couldn’t resist asking this fearless beauty for a snapshot. She’s wearing a mix of two OCC Lip Tars to make that vibrant turquoise pucker.)
(Above: At the Stila Cosmetics booth, these pop art shots of one of my all-time favorite beauty muses, Brigitte Bardot, lined the perimeter. The booth was so slammed I didn’t get a chance to ask, “Why Brigitte?” But did I really have to? I mean, come on: She’s a beauty goddess. ‘Nuff said.)
Until next year!