Beauty Mark: Bobbi Brown Pretty Powerful Campaign Video Tuesday 12 March, 2013
Watch this video and learn more about how you can be a part of Bobbi Brown Cosmetics’ Pretty Powerful Campaign for Women and Girls.
When a beauty company goes above and beyond by giving back to society, it truly shows how beautiful it is—and it makes an even greater impact, beyond giving women the instruments to feel and look amazing. Bobbi Brown Cosmetics has been teasing and talking about its Pretty Powerful Campaign for Women and Girls for some time now, but it officially launched this month, which also happens to be the most fitting month of all, International Women’s Month.
What is Pretty Powerful? Its a worldwide movement dedicated to empowering women and girls with education, resources, job skills and work experience and will aim to help them “be who they are.” The campaign seeks to raise funds through the sale of limited-edition Pretty Powerful Pot Rouge ($25) and via GlobalGiving.org. In the U.S., every cent of the proceeds from Pretty Powerful Pot Rouge will go to Dress for Success, an organization that helps disadvantaged women gain economic independence through offering career development classes, outfitting them with professional suits for job interviews, and giving them access to a network of support.
Of her campaign, Bobbi notes, “makeup alone cannot even the playing field for women and girls across the world, but I believe that together, those who create, apply, buy and wear makeup can.”
Now, to be superficial (but also beneficial) for one second: If you’re wondering about the Pretty Powerful Pot Rouge cream blush, it’s pretty much built for everyone—a universally flattering that gives the perfect pop of color on every skin tone and type.
But back to the Pretty Powerful campaign: Here’s a video outlining its absolutely beautiful mission.
Visit everythingbobbi.com for your Pretty Powerful Pot Rouge and to help give back!