Shiny Object: Original & Mineral Mini Minerals Monday 04 June, 2012
Aussie haircare and color brand Original Mineral’s Mini Minerals ensure your hair—and the contents of your carry-on—remain clean. Travel-size beauty never looked so good!
Traveling with beauty products is always an adventure. Will they or won’t they…
…open, and pour their contents all over your suitcase? Even when you smartly swaddle them in a clear plastic bag (as is the TSA rule), some manage to uncork, leaking beyond the confines of that “protective” second layer of plastic. It’s a dicey undertaking, packing those liquid beauty products—but you have to do it.
And that’s why Aussie haircare and color brand Original & Mineral‘s Mini Minerals strike my fancy. Before I delve into these miniature marvels, let me begin by singing some praises of this new-to-US haircare line: I met with O&M founder Jose Bryce Smith and creative director Janelle Chaplin to become more acquainted with the line, and the two are so very passionate about quality ingredients, their efficacy and, above all, safety. The brand’s tagline, “Use your head,” is “all about making an intelligent choice when it comes to what you use,” Jose explains. The idea behind the entire line: Remove harsh chemicals where possible (huge stress on “where possible”—Jose admits that some natural alternatives don’t exist for certain chemicals, but they are always searching), and replace these chemicals with natural extracts and active minerals that deliver real results. Jose’s passion surrounding this stems from personal experience: Her husband, also a hairstylist, pondered quitting his career due to haircolor chemicals (namely, ammonia) causing him contact dermatitis. The two made it their mission to deliver ammonia-free haircolor to their clients, which then snowballed into developing permanent color that is free of ammonia, PPD and resorcinol, which then turned into creating a companion line of haircare and styling products that are built with the same degree of attention to safety.
Back to the O&M Mini Minerals: When I first laid eyes on them, I had no clue what they were. Like my other shiny objects, their package design entranced me first. Each little vessel features the brand’s matte esthetic and natural, earthy-hued tones; they’re so visually pleasing, you could easily keep them sitting out on your vanity—or elsewhere, really, they’re that cool to look at. But what really places these six travel-size shampoos and conditioners in a league of their own is their push-top dispenser; apply pressure to one end of the embossed color top, and the other end will pop up. So, no twist tops that can come untwisted; no pump dispenser that can unlock and pump away. The design, in terms of travel, is genius.
Of course, what’s inside the minis deserves accolades as well. The six Mini Minerals cover every on-the-road, hair-shower need: Hydrate & Conquer Shampoo softens dry, damaged hair; Maintain the Main Shampoo detangles and protects healthy strands; O&M Original Detox Shampoo rids hair of buildup—whether chlorine, styling products or any other tress-deflating issue you may be experiencing; Maintain the Main Conditioner protects hair against daily stress; Seven Day Mineral Moisture Mask super-charges fuzzed and frazzled hair; and The Power Base Protein Masque satisfies the needs of the most fussy, damaged hair. Unlike other “natural” lines, O&M’s formulas are super-concentrated; you can feasibly squeeze six uses out of each of these minis. And the fragrance—oh, the fragrance! My sniffer detected a beachy coconut here, a peppermint in another, or my personal favorite, The Power Base’s scent that I can’t quite place, but, trust me, smells divine.
Now that travel season is underway, I’ll be throwing a few of these in my carry-on—with no fear of them exploding, untwisting or otherwise sullying my other stuff. And when I’ve squeezed every last drop out of each, I may just set them out on display somewhere in my house!