Shiny Object: Essie on the Runways Friday 02 March, 2012

I’m an aesthetics junkie. I admit it. As I’ve mentioned before, deliciously designed packaging is like a sounding beacon to me; I’m just drawn to it. If you find me in Sephora, I might be marveling over the Pacifica body care items, getting lost in the colorful swirls on their tubes. Or maybe I’m clicking […]

I’m an aesthetics junkie. I admit it. As I’ve mentioned before, deliciously designed packaging is like a sounding beacon to me; I’m just drawn to it. If you find me in Sephora, I might be marveling over the Pacifica body care items, getting lost in the colorful swirls on their tubes. Or maybe I’m clicking open (over and over again) the hidden mirror in the sleek, bullet like casing of Rouge G de Guerlain Jewel Lipstick Compact—just for the sheer beauty of it.

Aesthetics addiction doesn’t die at beauty product packaging; I’m attracted to clean, well-plotted layout as well. When my friend joined Oribe Hair Care to work on the brand’s site, oribe.com, I paid it a visit and got lost in how absolutely gorgeous it is. (Never mind how stunning Oribe’s products are; they are like smoky jewels or artfully patina’d reclaimed artifacts!)

So beautifully executed design excites me, and when I see it, I appreciate it. Even the little things: My email in box overflows with pitches and product releases, roundups and rundowns. But when I received the backstage roundups for nail brand Essie, they joined the ranks of what I deem perfection—especially, the final one that encapsulated all the Mercedes Benz New York Fashion Week shows that Essie participated in to delightful effect.

Essie Backstage Fall 2012 Wrap Up

The mock Polaroids; the font; the mini polishes: Perfection. And, let it be known: Damn handy.

What do you think? Do you drool over the beauty of minutiae like I do?

Karie L. Frost Signature

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