Pretty Peek: Ted Gibson Opens Braid Luxe in Florida Monday 29 July, 2013

Move over blow-dry bars; the Ted Gibson Salon Braid Luxe is poised to give hairstyle-starved women another fun way to dress up their locks with affordable braids.

Move over blow-dry bars; braid bars are the next big thing for style-starved ladies.

I just ran into Ted Gibson Salon Master Colorist Jason Backe at an event, and he told me all about the brand new Ted Gibson Salon Braid Luxe braid bar that opened in the W Hotel in Fort Lauderdale, Florida. Essentially, you can either mosey on into Braid Luxe and order up any one of the various plait styles offered—milkmaid, waterfall, fishtail, headband braids, etc.—or you can even have one of the dedicated stylists plait your hair poolside. “The braids we’re offering aren’t super-done; it’s very natural and easy-going,” Jason told me. “It’s meant to be cool.”

“Easy and elegant, a well-done, creative braid can be worn to any occasion,” owner and celebrity hairstylist Ted Gibson says. “Braids are so hot right now—we’re making them sexy and super-cool. They can be worn anywhere—from the office to the beach—and will stay perfect throughout the day!”

Like blow-dry bars, the pricing is affordable: Simple braids start at $35, while fashion braids are $50.

I asked (or, rather, begged) Jason to convince Ted to open a similar braid bar in his NYC outpost, but for the time being, only South Floridians can sport a Ted Gibson-approved fishtail braided while they’re sipping a cocktail by the pool. But one can hope he hears my pleas! Or, I’ll just have to take a second spring break trip to the W in Fort Lauderdale…

For more information or to schedule your appointment, call Ted Gibson W Fort Lauderdale at 954-414-8343.

Karie L. Frost Signature


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