Pretty P.O.V.: Tresemmé Platinum Strength Renewing Deep Conditioning Treatment Sunday 15 September, 2013
I have never had anything against “box” dye—you know, the haircolor you buy from your local drugstore. The reality is: Sometimes you don’t have the means to visit the salon for your dye job. That was me when I was a youngster: poor, but deeply addicted to dying my hair. I constantly roamed the drugstore […]
I have never had anything against “box” dye—you know, the haircolor you buy from your local drugstore. The reality is: Sometimes you don’t have the means to visit the salon for your dye job. That was me when I was a youngster: poor, but deeply addicted to dying my hair. I constantly roamed the drugstore aisles in search of great box dye to feed my addiction. (Just so you know, though: Box dye tends to have bigger color molecules, which aren’t able to penetrate the cuticle as well as salon dyes, thereby not being able to last as long. Hence: fading locks in half the time.)
One thing that kept me hooked on box dye: Some came with a packet of deep conditioner, and that deep conditioner was the best deep conditioner EVER. I believe at one point hair brands and drugstores reported that women would actually steal the packets of deep conditioner out of the boxes rather than purchase the dye. (I didn’t. I swear.)
Why, oh why, wasn’t there more of this conditioner? Why couldn’t we just buy a gallon of it to slather all over our heads? Instead, I hoarded the stuff, treating it like it was my “precious.” I would savor that little packet, trying to make it last longer than its advised two washes. But it was just a little 2 inch by 2 inch packet; no amount of pressing, squeezing and pinching could get any more of its creamy contents to come out once I’d depleted it. I’d have to wait until the next time I need to color my hair to be reunited with my “precious.”
Cut to Tresemmé Platinum Strength Renewing Deep Conditioning Treatment. It reminds me of the deeply nourishing conditioners that are packaged in box dye—and it is so much more than 4 square inches. My hair feels silky during the application (something I’ve found lacking in many conditioners these days); when I rinse it, it’s smooth as can be. Now, Tresemmé claims that after five uses of the complete Platinum Strength system (which contains shampoo, conditioner and thermal-protectant spray) you’ll repair two years’ worth of damage. I can’t really speak to that as I’m a mixologist; I like to use one item of one system, one of another and so on. So I’m only dabbling in the Deep Conditioning Treatment, which I use three times a week, in addition to shampoo and regular conditioner from other brands. What I can say: My hair feels soft and has a nice sheen to it, and the actual in-shower experience—how my hair feels as I condition it—is as good if not better than those box dye conditioners. And that, in my opinion, is worth the $5.29 price tag.
Get silky strands with Tresemmé Platinum Strength Deep Conditioning Treatment at soap.com.