Event Space: Mark Blowout Bar Monday 11 June, 2012

During Fashion Week, I make the long trek to Milk Studios for several of the shows. It’s a hike best done in flats, but you know what? Nobody wears flats during Fashion Week. So as I hustle over there for Mark’s Blowout Bar, I have flashbacks of foot blisters and practically busting my ankles in […]

During Fashion Week, I make the long trek to Milk Studios for several of the shows. It’s a hike best done in flats, but you know what? Nobody wears flats during Fashion Week. So as I hustle over there for Mark’s Blowout Bar, I have flashbacks of foot blisters and practically busting my ankles in my finest five-inch platforms—even though I smartly wear flats this time. Flashbacks aside, the Blowout Bar introduces me to the newest addition to Mark’s burgeoning beauty portfolio: a brand-new hair styling collection, including Locks in Place Buildable Hold Hair Spray, Give It To Me Straight Super Smoothing Lotion, Curl to Curl Reactivate and Define Mist, Curl Commander Curl and Wave Defining Gel, and—the one that really catches my eye—Double Do Shape and Gloss Kit (which I gushed over in this review).

Mark Blowout Bar

(The calm before the storm of beauty editors and bloggers blew in from the rainy streets of Manhattan.)

Hairstylist Stephania Parent (who also happens to man a mommy blog, Morning Moms), gives my rain-flattened locks a once-over, and starts by spraying on Curl to Curl “to reactivate your natural curls and add some life to your hair,” Stephania says. (Apparently, my hair is pretty dead-looking upon arrival.) “This is perfect for a midday hair pick-me-up, or if you want to give your hair a little oomph after work before going out to meet friends.” Curl to Curl also de-frizzes fuzz and locks-out humidity—much needed when the weather is acting shifty. Stephanie tells me to mist it on from roots to ends, and it can be applied on damp or dry hair—whatever your styling pleasure may be.

Mark Double Do Compact

(The Mark Double Do compact on display at the Blowout Bar event. We were all buzzing around this little gem!)

After giving me a few blasts of heat with her blow-dryer, Stephania sets to work curling my hair using the Mark Curl Time Curler wand. She’s twirling my locks with the reverse-curl technique: She’ll curl one section one way, and then reverse the direction of the curl on the next section. “The more you do this, the more natural and random it looks,” she says. Stephania then directs me to shake out my curls, which I dutifully do (when you’re in the stylist’s chair, you do as told), and then she runs a little Curl Commander gel through my hair. “This helps give more definition to your waves, plus locks in moisture while keeping the humidity out,” she says. Though it’s a gel, which I typically shy away from, it’s crunch-free with no stick. (And it smells amazing, as does the whole line.)

Mark Hair Styling Collection

The final step to crafting my relaxed waves: a mega-misting of Locks in Place hairspray. “This will help suppress the oils in the hair so your waves don’t go limp,” Stephania tells me. I am a little concerned over the amount she’s sprayed on; will my hair be a stiff helmet? I like to touch my hair, maybe too much. If it’s stiff…well, then, I won’t be able to touch my hair! To quell my fears, she has me run my fingers through my waves and—surprise, surprise! They feel flexible. She also notes that Locks in Place contains conditioning kukui nut oil and elderberry extract, so it’s purpose isn’t simply to lock-down your style, but also to feed it with some hair-loving nutrients.

As I trek back from Milk Studios in my flats and very-un-flat hair, my only concern is that I have a great hairstyle with nowhere to go. Maybe my fellow subway commuters will notice my waves? One can only hope!

Discover the Mark styling collection at meetmark.com.

Karie L. Frost Signature

 

(Interior Blowout Bar shot courtesy of Mark)

 

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