Event Space: Color and Conversation with Jason Backe Wednesday 26 September, 2012
I’m sure you’re already pretty aware of this, but, these days, the red carpet tends to dictate mass haircolor trends. Speaking to a colorist recently, I wasn’t incredibly shocked to hear that it’s become a rarity for women to bring in a magazine tear featuring a model; it’s almost always a celebrity she’s looking to [...]
I’m sure you’re already pretty aware of this, but, these days, the red carpet tends to dictate mass haircolor trends. Speaking to a colorist recently, I wasn’t incredibly shocked to hear that it’s become a rarity for women to bring in a magazine tear featuring a model; it’s almost always a celebrity she’s looking to have her haircolor based off of. And if that celebrity happens to be Anne Hathaway or Ashley Greene, then you’re looking to emulate the dye dexterity of celebrity colorist and L’Oréal Professionnel ambassador Jason Backe, who tends to both of these beauties’ tresses. Aside from being unbelievably down-to-earth, Jason has the gift of making his clients feel and look fabulous—just like an A-lister.
(Me and Ted Gibson, mugging it up!)
I was part of a lucky group of beauty editors and bloggers that L’Oréal Professionnnel and Jason invited to “Color and Conversation,” an intimate dinner thrown at the Ted Gibson Salon in NYC where Jason works. Also on hand: three of Jason’s beloved clients, one of which was model Elettra Wiedemann. “Not only is she my next-door neighbor, but also one of the most inspiring people I know,” Jason gushed. “And she’s a Gibson Girl! [This is the cute term Ted and Jason use for longtime salon clients!] She’s been coming to the salon since the opening, since we met in the halls of our building.”
Jason retraced his roots with the L’Oréal Professionnel brand, for which he’s been an ambassador for nearly three years. “I heard through the grapevine that L’Oréal was coming out with an ammonia-free haircolor, INOA. There’s not a lot of times as a colorist that revolutionary products come out—ones that really are game-changers and transform the way you think about haircolor,” he recounted. “I wanted to hear more information, and I started sniffing around for it.” An invite to Paris on behalf of L’Oréal turned Jason into a true believer. “I learned firsthand what the INOA brand of color was all about. When I came back [from Paris], I immediately told Ted, ‘We need to really explore INOA as an option. We have our own product company and our own brand, we need to find a brand that we can work with and do great things together,” Jason shared.
(My place setting!)
And that has happened. “L’Oreal Professionnel INOA has been amazing for my life as a colorist, and what I can bring to our guests at the salon,” he confided. INOA, an ammonia-free haircolor that utilizes an oil delivery system to provide glistening color, shine and comfort with no disagreeable scent, has major appeal to a host of different clients. Citing the gamut of women he services, from 15-year-old girls who are dying their virgin hair for the first time and are frightened of damage caused by ammonia to breast-cancer survivors who are nervous about coloring their hair regrowth due to chemicals, Jason feels INOA has delivered everything his clients seek, and then some.
(Ted Gibson and Jason Backe hosted the “Color and Conversation” intimate dinner at the Ted Gibson Salon in NYC.)
He also dropped a couple of interesting tidbits, including Elettra taking home the new companion products, INOAColor Care shampoo, conditioner and masque, and becoming a true convert. “Elettra, totally unscripted, told me, ‘Whatever you gave me is amazing. I feel like I don’t have any split ends anymore,’” Jason shared. Elettra piped in, “My hair gets styled three times a week, two hours a day, and it has damaged my hair so much. Since I’ve been using these products, my hair’s felt really great.”
No better endorsement than a supermodel’s, right? And a master haircolorist’s…
To schedule a visit to experience INOA in the hands of Jason, visit tedgibsonbeauty.com.
(Ted and Jason image courtesy of L’Oréal Professionnel)