Event Space: Colgate Optic White Beauty Bar Friday 08 June, 2012

There’s really nothing better than a day of pampering…especially when its at the celeb-packed Nine Zero One Salon in West Hollywood, California. Last weekend, I had the pleasure of hitting the Colgate Optic White Beauty Bar, and I probably don’t have to mention that the main event sponsor was Colgate (or that I totally got […]

There’s really nothing better than a day of pampering…especially when its at the celeb-packed Nine Zero One Salon in West Hollywood, California. Last weekend, I had the pleasure of hitting the Colgate Optic White Beauty Bar, and I probably don’t have to mention that the main event sponsor was Colgate (or that I totally got a tube of the brand’s new whitening toothpaste, saving this gal a trip to the drugstore). But beyond tooth-whitening necessities, there was also a bevy of beauty treatments and products to sample, from gel manicures (courtesy of SensatioNail) to an Ultimate Eurotherapy-sponsored braid bar (these little braid bars are shaping up to be on the hottest things around) and Fake Bake spray tans. Needless to say, the event was packed! Apparently, though I was too distracted by the beauty buffet before me to notice, there were also a host of celebs that attended, including Ariel Winter, Christina Milian, Jamie Chung, and Jessica Stroup.

 At Nine Zero One Colgate Beauty Bar

(Lizzy on the left, rocking her braid, me on the right, looking a deeper shade of bronze thanks to Fake Bake.)

While my buddy Lizzy made a beeline for the braid bar, I opted for a spray tan (summer is around the corner, after all). Now, the thing about spray tans is this: The entire process is wildly unsexy. Let’s just say that donning nothing but disposable undies, a shower cap and (my personal favorite) “sticky feet” while a total stranger hits you with a cold blast of tanning solution is not my idea of a good time. BUT, I can’t argue that the results are worth it. It’s been a good five days now, and I still look like I just returned from my pretend trip to Fiji.

 Twisted and Knotted Braid up close

(Lizzy’s braid is a labyrinth of twists, knots and awesomeness.)

 Colgate Beauty Bar Ice Cream

(Good thing Colgate gave us some of its Optic White toothpaste…these sweets are just what our teeth ordered!)

Lizzy emerged from the braiding room looking terribly chic and downright ethereal in her braided coif (a big summer trend), and we ended our afternoon, tanned and braided to the hilt, lapping up delicious mango sorbet atop chocolate-dipped cones. What a heavenly way to spend a Saturday. Did I mention I love beauty bars? —Jillian Gordon

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