Survey: Allure Asks Just How Much Do You Really Care About Aging? Thursday 11 April, 2013

Allure’s first ever Anti-Aging Survey validates a lot of what we already know about perceptions on aging—as well some truly shocking numbers.

Recently, while throwing back copious drinks with my friends, we lamented the plight of mid-30s women in Manhattan. Though we still all have our inner fun-makers on full display 24/7, we can’t deny the fact that we’re getting older, and the dating pool for single ladies of a certain age is beginning to shrink. (I’m often reminded I am lucky that I am married; I agree with that statement wholeheartedly.) Why is the dating pool shrinking? It’s not because these women look old; quite the contrary—women in Manhattan seem to retain their youthful looks way into their 40s. Rather, it’s because at a certain age, women traditionally become less virile—a sad fact that biology has forced us to swallow.


One of my fave beauty bibles, Allure, revealed it’s first-ever Anti-Aging Survey in the April 2013 Issue, in which they surveyed 2,000 women and men, focusing on the modern perception of aging attitudes and behaviors. I’m not sure how much of it I find surprising. The study uncovers such gems as:

+ 60% of women and 55% of men think sex gets better with age (um, yeah! More practice makes more better.)

+ 18-29 year old women are the most confident age group in bed; while 50-69 year old men are the most confident age group in bed (OK; this did shock me.)

+ 16% of females say they are older than their romantic partner, however, only 2% identify themselves as a “cougar”  (Note: A cougar is an awful name for a woman who is older than the man that she dates.)

+ 62% of women think they look younger than other women their age, while 61% of men think they look younger than other men their age (This hits home. I feel I look younger than my age, which inherently means I think I look younger than other people my age.)

+ 33% of men and women say wrinkles determine a woman’s age, while 24% say gray hair determine a man’s age (amen!)

+ Males worry about sagging muscles while females worry about sagging facial skin (Sagging muscles? Really?)

+ 70% of Americans are taking proactive, non-invasive measures to beat the signs of aging (not a shocker; anti-aging creams sell like hotcakes.)

+ 63% of men color their hair to look younger, compared with  36% of women (I’ll have to tell my husband this. He says he’ll NEVER color his hair.)

+ 1% of men and women get cosmetic surgery, injections and or laser treatments; however, 30% who have not had any treatments would consider doing so in the future (this is a very low percentage of people who do get treatments; but I would suggest that this is so because these treatments don’t come cheap.)

+ George Clooney and Meryl Streep named best in aging celebrities (I can see that.)

Reality is: We are desperate to look younger. In 2011, Americans spent $2.3 billion on anti-aging skincare and nearly $10 billion on cosmetic procedures. According to the American Society of Plastic Surgeons, 2012 saw a 5% increase in the number of cosmetic procedures performed in the U.S., a total of 14.6 million.

But does that change anything in regard to the dating pool if you’re a single 30-something? No. Not one bit. Because no matter how young you look, that stupid biological clock ticks away until the ticking stops—and men are wise to this. But that certainly won’t halt us all from trying to look our best (within reason; no duck lips, please!).

Where do you fall in Allure’s Anti-Aging Survey? Sound off in the comments!

Karie L. Frost Signature




One Comment

  • Wonderful blog! I found it while surfing around on Yahoo News.
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    News? I’ve been trying for a while but I never seem to get there! Cheers

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